BMW Takes Two Prizes in 2011 Kelly Blue Book Brand Image Awards
At the New York International Auto Evidence, BMW was presented with both the "Coolest Brand" and "Best Performance Brand" awards in Kelly Blueish Book'due south 2011 Brand Image Awards.
"What could be cooler than The Ultimate Driving Automobile," said Jim O'Donnell, President and CEO of BMW of N America. "Nosotros are redefining performance by offering the all-time performing electric, diesel and hybrid vehicles in America, in add-on to our gasoline-powered cars, similar the Z4 Roadster with the new TwinPower Turbo 4-cylinder engine. Who merely BMW would innovate both a full-electric and an M version of the one Serial Coupe in the aforementioned year that it's introducing a new 6 Series Coupe and Convertible."
"Anyone who's driven a BMW will empathise why the team from Munich won best Performance Brand for 2011," wrote the editors of Kelly Blue Volume. "With powerful yet increasingly efficient engines, legendary ride and treatment, and aggressive looks to friction match, BMW'south vehicles are the yardstick by which innumerable carmakers measure their products."
"Defining 'cool' is tricky business, but BMW certainly has most of the boxes checked," noted the editors of Kelly Blue Book. "Effortless performance? Avant-garde styling? A heritage worth remembering? Check, bank check and bank check. For some, cool is synonymous with desirable. If resale value and sales figures are whatsoever indication, BMW has that box checked, too."
[Source: BMW ]
Source: https://www.bmwblog.com/2011/04/23/mw-takes-two-prizes-in-2011-kelly-blue-book-brand-image-awards/
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